贝丽欧：提升体验 以高品质赢信誉

　　Babylino(贝丽欧)是来自MEGA(目前欧洲最大的卫生护理用品公司)旗下的品牌，我们有幸在CBME展会上采访到Babylino的中国市场部总监——美丽的Leda女士，来听听她的分享吧!

　　PCbaby：今天非常高兴能代表太平洋亲子网网友来访问您。对于中国消费者来说，Babylino是一个新品牌，请您跟我们介绍一下Babylino的发展历程。

　　Babylino Ms. Leda：Let me first introduce our company. MEGA DISPOSABLES S.A. is one of the biggest manufacturers of disposable personal hygienic products in Europe. Today we are producing a wide range of disposables. Now particularly for Babylino, it is a product produces on the principle of safety for babies, so it’s the product that has been tested by the European international institutions for the safety concern. It has also been tested by Oeko-Tex Standard l00, and it has been granted the certification. And it also has the recommendation of the Association.

　　MEGA是欧洲最大的一次性个人卫生用品生产商之一，我们现在生产的一次性产品已涵盖多个范围，包括Babylino纸尿裤。Babylino纸尿裤以安全性为原则，并已通过了多家欧洲国际机构的安全测试。同时，它也通过了Oeko-Tex Standard l00认证。

　　PCbaby：现在的消费者都非常注重消费体验，那Babylino的纸尿裤以及其他产品在满足消费者需求方面有哪些独特的设计和特点呢?

　　Babylino Ms. Leda：Our company conducts research on customer experience and that is why conducts a lot of consumer research to find out exactly the need of consumers. Then we produce the products based of the principle in their needs. Babylino has been designed exactly on the inside of consumers that not only absorbance is important but also avoidance of leakage. So that’s why it is a product that not only offers good absorbance level, but also excellent skin-friendly properties. We have selected most carefully the raw material of the product. We have even taken the most difficult certification of accurate option of substances, so we select substantial in every detail in order to provide a baby diaper which is more than safe for the mothers to use on their babies.

　　我们公司会对用户体验进行调研，这样我们能够准确了解用户需求，并以这样的需求为方向进行产品设计。所以，我们的产品不仅吸收好，而且能保护宝宝的皮肤。在原材料的选择上，我们非常谨慎，认真考虑材料每一个细节，来为宝宝提供安全、护肤的纸尿裤。

　　PCbaby：请您为我们介绍一下Babylino的发展现状，例如销售渠道，妈妈们可以在哪里买到Babylino的产品呢?

　　Babylino Ms. Leda：Babylino was lanched in 1972 and it was the first disposable diaper in Grace. Before that, mothers used the cotton material diapers, so it was the innovation for that time, because it was a extremely practical product to wear. Now after that, Babylino redesigned several times, each time becoming more and more absorbent and very much welcomed by the parents. And it is now coming to China as well. Babylino has been very successfully in Grace and in other countries. We will export this product and the brand in China.

　　Babylino于1972年上市，它是希腊第一款纸尿裤，在这之前妈妈们都是为宝宝穿戴绵尿裤，所以这在当时是一长巨大的革新，因为它们非常实用。在此之后，Babylino不断改良，并受到越来越多父母的喜欢。现在，Babylino来到中国，我们希望Babylino的产品和品牌能够在中国成功发展。

　　PCbaby：中国母婴用品在经过一段混乱的时期之后，现在开始进行严格的监管。我们都知道妈妈们对母婴用品的品质非常严格，任何产品只有品质过关才能得到妈妈们的认可，品质就是产品的信誉。那对于一个新的品牌来说，建立品牌信誉最直接最有效的方法是什么?

　　Babylino Ms. Leda：We believe that the best way to build up the reputation for a product is to provide excellent quality. This is what we do on all the products we produce, especially for Babylino. This product has excellent quality and this is proven by the users’ experience and that is we find a very good way in the market. Here in China, of course it is a new product for the market with investing a new marketing technique, like advertising. And it will make our product known. But the first thing is that we should have the good product and we provide excellent quality product reputation.

　　我们坚信一个产品建立品牌信誉最好的方法就是提供高品质的产品，这也是我们的生产原则，对于Babylino更是如此。对于中国市场来说，Babylino还是一个新品牌，我们会采取一些市场营销策略进行宣传。但是，最先要的还是要以高品质的产品来赢得信誉。

　　PCbaby：正如您所说，品质是产品的核心竞争力，那么一个品牌应该如何长期保持这个核心竞争力?

　　Babylino Ms. Leda：It is hard to keep the leading position, but not so hard if you have a product with an excellent quality. This makes consumers discover the product and its quality and thereby make the product in leading position. So if you have a good product, everything becomes easy. It is more important to provide an excellent quality because as we say product every time we use them. If a diaper is not absorbent then you have leakage. So what we do is to provide excellent quality and this means all consumers happy with the products.

　　一个品牌要保持核心竞争力十分困难，不过当你拥有优质的产品，在行业中保持领先地位也就没那么困难。品质对我们来说是最重要的，这可以让消费者发现我们的产品和品质，以此在建立核心竞争力。所以当你拥有好产品时，事情就简单多了。如果一款纸尿裤吸收不好，发生侧漏，那凭什么去市场上竞争。所以我们致力于提供高品质为用户满意的纸尿裤。

　　PCbaby：现在Babylino也是中国母婴市场的一员了，请问您是如何看待中国母婴市场的现状?如何看待中国纸尿裤行业的现状?

　　Babylino Ms. Leda：First of all, China is a valuable and important market for us. We see that consumers are getting more and more sophisticated and smart everywhere in the world, also in China. There needs involving and changing so our diapers become diverse. We listen to our consumers by doing a lot of consumer research and that is why we often are the first to response to theirs needs. The needs are not only from the China consumers and Greek consumers, but also the consumers around the world. There have been a lot of innovations last year in the baby diaper industry, but one should never overlook the quality and this is the domain of our and this is why we are here to provide Chinese mothers with products more than safe for their babies, so we can call it the second skin of the baby.

　　对我们来说，中国是一个重要的市场。包括中国在内的全球消费者如今越来越理性，越有经验，这就需要我们不断改变创新，以实现产品的多样性。通过客户调研，我们可以了解他们的需求并且在第一时间进行回应。去年，婴儿纸尿裤行业有许多革新，但是每个人都不能忽视产品的质量。我们来到中国就是想为宝宝们提供安全、舒适、亲肤的纸尿裤，为宝宝提供第二层肌肤。

　　PCbaby：Babylino此次来参加展会有什么期待呢?

　　Babylino Ms. Leda：It is the first time we attend CBME exhibition, we would like to make people get to know MEGA, trust MEGA and its concept. We have offered the new concept and the different concept. We are here to make this more known in the China’s market. And the CBME exhibition is the beginning for us.

　　这是我们第一次参加CBME孕婴童展，我们希望让大家认识MEGA，信任MEGA及其与众不同的新理念。希望我们的品牌能够为中国市场所熟悉，当然，CBME只是第一步。